Relationship marketing is a marketing approach that focuses on creating an ongoing and long-term relationship with customers. It is geared toward building and nurturing strong consumer/customer connections and affiliations, rather than pushing sales or purchases.
IT developers, service providers and online stores use relationship marketing to target leads and customers.
Types of Relationship Marketing
Networking, online and off, can be a powerful relationship marketing technique. This isn’t just for job seekers! Think about the interests that you have as a business, and then join groups that share your affinities. This not only helps your brand awareness but also expands your potential customer base. It’s a win-win. Not to mention that the only tool you’ll need for this is your brain. Pick something you like and keep in mind what people similar to you might enjoy.
The sales person calls the customers to ensure whether the product is working as per satisfaction and if there is any problem with the product. Furthermore, he also asks the customer for any suggestions/feedback to improve the service/product. Thus, he is taking responsibility for the sale.
Build a Brand Identity
A memorable brand will make it easy for customers to find you and your product(s). Customers will gravitate toward what they find that is memorable. If your brand resonates, they will likely remember you and you can develop the relationship further. Once you have a strong brand identity, those that wish to become a raving fan will know what you stand for and why they should care.
Similar to a lot of what we’ve been mentioning, it comes back to interactions. While electronic communication is great and often preferred, having a face-to-face meeting can help the customer feel valued. Consider stopping by your customer’s place of business, or work in some face-to-face time by holding a special event. Whichever method you choose, you can be sure that it will bring a level of personalization to your relationship marketing strategy.