Email marketing is one of the most cost-effective marketing tools. It is easy to manage, gives you full control and allows you to establish direct contact with your customers.


1. More effective than social media (for customer acquisition)
Don’t get us wrong, social media is an extremely important component in any business’ marketing strategy. Social Media is a great channel for interacting with your audience and strengthening your personal relationships with them. And because of that, it is an important first step towards reaching your ultimate goal – the conversion.

2. Email is Highly Professional
Many business executives don’t use social media for important communications because it is not as secure or for other reasons. Sending an email can help you reach all professionals. After all, can you think of an executive that doesn’t check his or her email on a daily basis?

3.Customized and Targeted Communication
Admit it; we all love to receive personalized discount offers with our name mentioned in the message. While drafting the email, you have the freedom to customize the content, offers and even the target audience. With a well-defined customer database, email marketing can make you target the right customers with the right communication. Emails having messages with customer names can really boost the conversion of prospects into customers.

4. Mobile Audience
According to Marketing Land, 68% of emails were opened on a mobile device, with 52% of those being opened on smartphones.
With mobile phones always at the forefront of digital communication it’s no wonder 68% of people view their emails on their phone. Mobile phone apps allow for emails to be checked anywhere. The benefit of this, from a marketing perspective, is the ability to reach your audience no matter their location. Potential customers view their emails on mobile, but most conversions are done on a desktop so making sure that emails are optimized for both formats is imperative.

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