Introducing the Sales & Marketing:
Clear bit, we get questions all the time regarding how sales managers and marketing managers can bring automation and data into their efforts. That’s why our team hand-picked a collection of articles, guides, and resources that will show you everything that modern sales and marketing entails. These tips can help everyone from a marketing director at a software company to the founder of a small business, to an individual sales rep.
1 Sales Automation & CRM
No company will doubt the necessity of a Customer Relationship Management (CRM) solution, but how do you set it up and use it effectively? The Wiki includes various articles on the use-cases for your CRM system, guides to set it up for scale, and methods on ensuring your CRM data is up-to-date and accurate.
2 Marketing Automation
There is a lot of fluff surrounding how marketing campaigns can be automated and why they should be. The Wiki clarifies the myths and facts surrounding marketing automation and shows you how a successful inbound marketing system can embrace automation. This includes outlining popular tools and strategies from marketing leaders like HubSpot and Market.
3 Marketing B.I. & Analytics
The rising need for collecting and analyzing data fortunately also brought a series of tools and systems that ensure that even small companies with limited resources can be data-driven. The Wiki provides a number of guides on what your sales team and marketing team should be tracking, and the tools you need to do so.
4 Personalization + Optimization
Customizing outreach based on industry, job function, or currency can yield a 5x increase in conversions on potential customers. In the Wiki, you’ll find a series of techniques to improve conversion rates, quick wins with personalization, and the tools you can use to get there.
5 Email Marketing
Despite the rise of social media and other mediums, email remains to be the backbone of communicating with leads and customers. A segmented nurture campaign can yield a conversion rate that’s 250% higher than normal. The Wiki contains guides on how to build email newsletters, improve email performance (open/click rates), and other best practices.
6 Demand Generation
It’s hard to complain about new leads – except when they’re low quality or costly to acquire. The Wiki reviews what is wrong with most demand generation strategies and what you need to know to keep your efforts lean and effective.