1. Data Security
This is still the number one technology small businesses need to take a serious look at in today’s world of malware and breaches. Still, only 68% of small and medium sized businesses reported currently using these technologies.
Dingeldein stresses small businesses without these protections can even be fined is some circumstances.
“There are changes in the laws pretty regularly now (the UK’s General Data Protection Act) and I think there’s a kind of lag in how important small businesses think this is in relation to the quantity of data they have. If you’re a small business and you only have 10 clients you might not think you need data security, but that makes you even more vulnerable.”
2. Customer Relationship Management (CRM)
Survey respondents underlined the importance of these although only a little more than half (56%) said they were currently using one of these tools. It was clear small and medium sized businesses understood the importance of these CRMs for interacting with clients but hadn’t found one they liked.
“I think people should get a CRM if they’re looking to build their tech stack out,” Dingeldein said.
3. HR Software
This was one of the other technologies that was flagged in the survey by just over half of the respondents. If you’re looking to include this with your small business, administrative functions like those for benefits and attendance are important.
It’s also a good idea to look for some strategic options like tracking long-term employee development.
4. Website Implementation and Enhancement tools
Even if you don’t have a web presence right now, there’s no need to worry. There is a gallery of free options to choose from for both websites and content management that can help you to catch up fast.
Remember, 59% of small businesses said they were already using this or planned to in the next two years.
5. Cloud Computing
Fifty nine percent of the small businesses that responded reported cloud computing made their organizations more scalable and agile — 51% called it a critical component.
If your house data filing system and budget is strained, the cloud can help release some of that pressure.