Once you have contacted business prospects, it’s important to follow up. If you are in sales or provide a service, clients are money. Following up with business prospects is a key component of your success. There are a number of acceptable ways in which you can follow up with prospective clients. Different methods work in different situations. The important thing to remember is to follow up in a couple of days. If this period falls on a weekend, be sure to follow up the following Monday.
Best Ways to Follow Up with Clients
Keep it conversational
No one wants to feel like they’re hearing from a robot. If you need to touch base with a prospect or client, keep it conversational. Everyone’s inbox is already inundated with jargon-filled business-type emails. Also, it’s helpful to have a sales with a two-way sync email stream that lets you see all touch points you (or your team) have had with a client. That way, you’ll minimize double-touches and avoid looking disorganized.
Don’t take a tone.
There are thousands of reasons a client hasn’t gotten back to you and none of them (most likely) have anything to do with you. So, don’t be nasty or aggressive. And don’t be passive-aggressive. You’re not fooling anyone, and it sets people’s teeth on edge. Not an effective way to maintain a healthy client relationship.
Let your customer know that the work is complete
When a job is complete, you still have the responsibility to stay in touch with your customers. A simple email follow-up that thanks the customer for their business can go a long way.
Let your customer know the job is done and make sure you’re top of mind when your customer needs to schedule their next appointment. This will help your customer service stand out and open the door for future communication.
Promote Your Business
Follow-up emails can be used as an extra tool in your marketing mix. This tool can help you promote other communication channels, encourage repeat business, and reach a new audience.
Ask for Feedback
Most customers won’t provide feedback unless you ask for it. It’s your job as a business owner to find out how you and your team are doing!
Asking for feedback in a follow-up email is a great way to hear from customers and improve your business.
Sometimes you’ll get negative feedback. While this isn’t what you want to hear, it’s important that you do receive this feedback. Negative feedback gives you an opportunity to find out how you can improve your service. Also, if you receive negative feedback, it provides you with an opportunity to remedy a negative situation and continue the relationship with the customer.
Other times, you’ll receive positive feedback – awesome! When you get positive feedback from a client, don’t stop there. There may be opportunities to get a customer testimonial, online review, or book the next appointment.